Enjoying Coffee

  • ☕ Coffee is the World’s Second Largest Traded Commodity – By value, coffee ranks just behind oil as the most traded commodity globally.
  • ☕ 1.4 Billion Cups Per Day – An estimated 1.4 billion cups of coffee are consumed worldwide every single day.
  • ☕ Arabica Coffee’s Complexity – Arabica coffee contains over 900 unique flavour compounds that react with water, evolving as you enjoy your cup.
  • ☕ Finland Tops Coffee Consumption – The average coffee drinker consumes 4.6kg per year, but Finland leads the world with 11.4kg annually.
  • ☕ The Rise of Coffee and Islam – Coffee consumption soared with the spread of Islam, which outlawed alcohol and embraced coffee as a stimulant.
  • ☕ Shelf Life of Coffee – Green, unroasted coffee beans can stay fresh for over 2 years, while roasted coffee loses its peak flavour after 24 hours.
  • ☕ Grind Timing Matters – Ground coffee can lose up to 50% of its flavour within 1–2 weeks if not properly stored.
  • ☕ Refrigeration Myths – Refrigerating roasted coffee beans does not extend their shelf life; it simply makes them cold.
  • ☕ Coffee Trees Live Long – A typical coffee tree can live up to 50 years but takes at least 5 years to produce its first harvest.
  • ☕ Flower Power – Coffee trees bloom with over 30,000 flowers, yet yield just a few kilograms of coffee annually.
  • ☕ Roasting and Caffeine – The lighter the roast, the higher the caffeine content, while darker roasts develop a bolder, smokier flavour.
  • ☕ Altitude Matters – High altitudes produce Arabica beans with richer flavours, while low altitudes grow Robusta beans, often used in instant coffee.
  • ☕ Coffee and Health Benefits – Studies show coffee can lower the risk of liver cancer, type 2 diabetes, and even improve brain function.
  • ☕ Coffee in Ethiopia – Wild coffee was consumed in Ethiopia for thousands of years, often eaten green and ground into food.
  • ☕ USA Loves Coffee – The United States leads as the largest coffee-consuming nation, followed by Germany, Japan, France, and Italy.
  • ☕ Roast Coffee Is Time-Sensitive – Once roasted, coffee’s peak flavour begins to fade almost immediately, which is why local roasting, like Espressii, ensures freshness.
  • ☕ A Unique Flavour Sensation – There is no “one” coffee flavour; each cup offers a unique sensory experience based on its region, roast, and brew method.
  • ☕ High-Quality Beans – Speciality coffee houses, including South Africa’s roasteries, exclusively use Arabica beans for their superior flavour.
  • ☕ Ethiopia’s Legacy – Ethiopia is coffee’s birthplace, where the energising effects of coffee berries were first discovered by a goat herder.
  • ☕ Sustainable Coffee Practices – Supporting South African coffee roasters like Espressii helps promote sustainable practices and supports local farmers.